Green Giant

Objective:
Establish green credibility and create national awareness for Green Giant’s The Green Awards

Approach:
- Identify best US markets to establish green brand credibility.

- Designed and executed four eco-messages across the U.S. using snow, sand, grass and fruits.

- All messages faded back in to the environment naturally, and the fruit was eaten until none was left.

Result:
- Over 25 million consumers were exposed to the campaign

- 40,000 votes from the public

- Over $1 million earned media ROI for the four city campaign