Hyundai

Objective:
Reach targeted consumers in 11 US markets for a Super Bowl teaser campaign

Approach:
- Planned and executed a guerilla style campaign for simultaneous execution in 11 major US markets .

- Placed Earth Ads in several hard-to-reach advertising locations and highly-targeted demographic areas within each market.

Result:   
- Over 1 million targeted consumers were exposed to the teaser campaign