Fresh Energy

Objective:
Establish consumer awareness during the important holiday season while leaving a positive impact on our environment.

Approach:
- With a big snowstorm looming during Minnesota’s brutal winter, a Snow Stamping campaign was created, making best use of what mother nature provided us with.
- Our brand ambassadors strategically placed 1,000 Snow Stamps in high footfall areas in the downtown area.

Result:   
- Over 9.6 million consumers were exposed to the Snow Stamping campaign.
- CBS affiliate WCCO aired a two-minute news segment.
- Valuable media placement by prominent news and blogging sites; USA Today, Yahoo! News, Treehugger.com, Boing Boing, Inhabitat, and more.
- Over $360 thousand in earned media ROI for the campaign.