Chevahir

Objective:
Create nationwide awareness for the re-opening of Europe’s largest shopping center

Approach:
- Helped facilitate cross-marketing opportunity with car manufacturer Peugeot.
- Orchestrated and executed eco-advertisement in public places leading up to the event.
- Performance by our green-team during opening weekend.

Result:
- Over 5.7 million consumers were exposed to the campaign
- Six newspapers covered the eco event
- Four TV stations, including CNN, reported in the eco performance
- Over $259 thousand in earned media ROI for the campaign